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I. Promoting the community
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A. Visitor Center
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1. Provide 100% volunteer coverage for the visitor center
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2. Track and report number of visitors in person and on the phone
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B. Guide to Carmel
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1. Provide membership copy, editorial and proof final copies
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2. Distribute 125,000 copies to visitors, visitor centers, inns and on the street
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C. Community Directory/Resident Guide
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1. Promote local businesses by distributing this local guide to 93921, 22, 23, 24, and 93954
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2. Develop & provide editorial information to make a comprehensive community guide
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3. Sell ads to support the chamber
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D. Continue to work with local, state-wide, national & international media to promote Carmel
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E. Redo and update Chamber website at www.carmelcalifornia.org
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F. Form a retail roundtable to work with Carmel-by-the-Sea retailers
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G. Fam trip for MCCVB staff
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H. Participate in 2011 International PowWow in San Francisco
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II. Creating a strong local economy
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A. Continue to work with the Big Sur Marathon to get more runners & support to stay in Carmel
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1. Put on an event in Devendorf Park during the event
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2. Put on beer garden during car week
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B. Work on Sustainable Tourism
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C. Coordinate shuttles to the AT&T Tournament and the Concours d’Elegance
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D. Economic Advisory Committee
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III. Networking/referrals/exposure
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A. Run a mini membership campaign to increase membership
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1. Get non-member lists from city and shopping centers and develop target lists
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2. Each board member talk with ____ potential businesses
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3. Hold quarterly member orientations
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4. Grow Executive Leadership Council
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B. Retain current membership
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1. Follow-up with members who don’t renew membership
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2. Hold a membership luncheon
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3. Run Awards of Excellence Program & put on awards dinner
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4. Plan and coordinate 12 monthly mixers
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5. Face to face visits from board members
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6. Expand size of committees to include other members than board members to increase retention
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C. Form a PR committee to promote the chamber
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1. Inform members of chamber government input
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2. Update the chamber Pine Cone page
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a. get annual contracts for advertising
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IV. Represent the interest of business with government
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A. Attend city council meetings
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B. Work to build stronger relationship w/ city and other government entities
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1. Invite one council member to each board meeting on a rotating basis
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D. Government Affairs
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E. Work on these issues to represent businesses
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1. Sign ordinance
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2. Trolleys/parking
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3. insurance for small businesses
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VI. Chamber Support
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A. Give support to current fundraising events
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1. Taste of Carmel
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2. Sell advertising for website, plasma screen, newsletter, maps, display case, Community Guide
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B. Do research and develop a plan for an incentive program for hotel bookings
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C. Provide infrastructure
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1. Procedures Manual
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2. Job descriptions, notebooks for events
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D. Learn new data base system that comes with new website
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